GOIPAY is the online mobile payment service targeting Indian market. I collaborated with founders from a start-up based in San Francisco and provided all the design solutions from brand identity, marketing website, and prototypes of mobile app and merchant portal. It was the very beginning of the product development, so I also supported with market research, competitive analysis, and the collection and definition of product requirements. It was extremely demanding because it was the extra work during my school days and the scope was broad, but I really enjoyed working on this project and learned a lot about the payment business.

 

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