As dubbed the best company in serving its customers, Asiana Airlines wanted to renew its multilingual online properties to provide better user experience in airline booking. The biggest challenge was how to create the easy and enjoyable booking experience to the wide range of its customers and how to organize the abundant contents. I worked with the larger team to define the scope and breadth of the site and created user flow and screen flow for the major pages and online booking area to get the team on the same page, and oversaw design production.


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