Weihai Point is the luxury golf resort and hotel owned by Kumho Asiana Group, one of the top 10 conglomerates in Korea, and the website was developed as the main part of its online marketing efforts. The website doesn’t have many contents and a complex structure, but the challenge was how to build the strong brand image and good impressions to the target audience, so to make it go viral and attract many prospective customers. Leveraging the natural environment of the resort surrounded by seas and its beautiful pictures, I focused on creating new user experience with fresh interaction design, feeling like flying over the ocean, with the full flash motion graphics.

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