MotionPoint, Online Customer Satisfaction Survey

  • Led cross-funtional team in renewing the interaction and interface design of the online survey application to improve usability and response rate

MotionPoint, Marketing Services Dashboard

  • Proposed and developed the Marketing Services dashboard to enhance the productivity of team tasks and client management through personalized interface

MotionPoint, TRM Site Review – global website consulting service for eCommerce clients

  • Redefined the product positioning and articulated the framework and methods to improve the service quality
  • Streamlined the project process and created templates for usability testing, user interview, experts checklist, and data analysis
  • Developed the pricing model through cost-value estimation and prioritized clients and prepared marketing materials and product documents to support sales


GoiPay, Mobile payment service for Indian market

  • Collaborated with founders to implement competitive analysis and user research; provided consulting on branding and product positioning
  • Developed corporate identity design, and user experience and interface design for mobile application, merchant portal, and marketing website


My Shopping, Mobile shopping guide / Cloud Memo, Cloud based file-sharing service

  • Implemented market research and identified new product opportunity in mobile environment
  • Joined forces with Go2 design to develop mobile applications targeting Korean market


Asian Development Bank, South Asia Subregional Economic Cooperation, ICT, Community eCenter (CeC)

  • Participated in developing business model for CeC to reduce poverty through ICT services for 20 rural communities in Bhutan, Bangladesh, Nepal, and India
  • Defined content categories and functional requirements, and developed information architecture, user experience for CeC portal website; led cross-functional team in developing interface design and prototype


Go2Design,  Kiosk design for ‘Jindo Bicycle Tour’ & Corporate website 

  • Developed Internet Kiosk UI/UX Design for ʹJindo Bicycle Tour, in association with academy and client team; contributed to winning $1M government contract
  • Led cross-functional team to develop the Go2Design corporate website

Funji, Mobile social network game

  • Collaborated with founder to define product positioning and functional requirements for avatar based social networking game
  • Provided consulting on branding, product development, online marketing and user experience design

Kotti, Online English education service

  • Online English education platform with elements of interactive lecture room and student community portal
  • Led team of designers to develop brand identity, information architecture, user interface design, and flash motion graphics

KL-Net EasyOffice, Business and enterprise solution

  • EasyOffice is Enterprise level business solution with resource planning, content and process management  to support large corporations to improve productivity 
  • Collaborated with product managers to define funtional requirements and use cases; led team of designers to develop service flows, wireframes, user experience and interface design

NetThru Wiselog, Online web analytics service

  • Wiselog is Enterprise level web analytics application for large corporations and eCommerce clients with high traffic and transaction
  • Implemented user research and benchmark analysis, and identified product requirements ; Led team of designers to develop wireframe and user interface design

2007 ~ 2008

Led cross-functional team to build various website and to implement online marketing

  • Dimchae, Product showroom and customer community portal website, Web Award Korea – Grand Prize
  • Asiana Airline, Online booking website with customer service and promotion sections, Web Award Korea – Grand Prize
  • Joy Toto USA, Global online game company, US promotional website
  • Design Maxad, Product design consulting company, Corporate website
  • Think Tomorrow, Online financial service
  • For People Interactive, Computer and mobile accessory brand, eCommerce
  • Air Busan, Airline online booking and customer service platform
  • WeihaiPoint, Luxurious golf resort marketing and membership service
  • Dunlop Korea, Product promotion and customer service and eCommerce platform for golf, tire, racket, and wear
  • Brunswick Korea, Product promotion and corporate information
  • Lee Sueng Chul, Album, profile, and fan community services for top korean musician
  • Hyungwoo Group, Corporate website
  • Pacorabanne, Iris, and Kauffman, Brand and eCommerce

2004 ~ 2006

Headed creative team to provide brand identity, information architecture, wireframe, user interface design, and flash motion graphics

  • Golden Bay Golf & Resort, Luxurious golf resort marketing and membership service
  • Hanwha Group, Corporate website with interactive history gallery
  • Hanwha ecometro, Corporate website
  • Hanwha E&C, Corporate website
  • SK Telecom Digital Home, user experience design
  • Kumkang Housing, Corporate website
  • TtoGreen, Corporate website and eCommerce platform
  • Maxplus Golf, Brand and product promotional website
  • Modistech, Corporate website
  • Dongbu Group, Corporate website
  • Korea Construction, Sufeel, Corporate website
  • Hanjin Group, Corporate website
  • Hyunndai Card Education Camp, promotion design
  • Hyundai Card Upgrade M, promotion design
  • Hanjin Logistics, website design
  • Hyundai Department, website design
  • Korea Credit Bureau, website design
  • PCA Direct, website design


  • Kellogg, Mini Hompy promotion
  • NCSoft, knowledge management system, interface design
  • Korea Post Org, website renewal
  • Toshiba KYSYS, website renewal
  • Auction, website renewal
  • Dongbu High Tech, website renewal
  • Lette, website renewal
  • Artballoon Korea, website renewal
  • Samsung Life Insurance, website renewal
  • Hellobrand shop, website renewal
  • Envy Clinic, website renewal
  • SK Telecom Ting School, promotion design
  • Forwarder Biz, website renewal
  • The CJ Card, , new service site development
  • Kyunghee Cyber University, website renewal
  • N-Place, website renewal
  • Happy-i, website renewal
  • Metaware, website renewal
  • Gunzam Digital Software, website renewal
  • Changjo Soft, management system user interface design
  • Busan Bank, management system user interface design
  • Samsung Networks, management system user interface design
  • Test4You, website renewal
  • Dacos, website renewal
  • DoctorKorea, website renewal
  • Wyzsoft, website renewal
  • Woori Homeshopping, website renewal
  • Gana Art Shop, website renewal
  • Enjoy Music, website renewal
  • BeBe Town Shopping Mall, website renewal
  • Seoul Auction, website renewal
  • Korea Productivity Center, website renewal
  • BeBe Town, UI optimization
  • Monami, website renewal
  • LG00388, website renewal
  • Datanix, website renewal
  • EPG, website renewal
  • Seoul Auction, motion graphics
  • Tongyang Orions Baseball Team, website renewal
  • Virutalmedi, website renewal
  • KJAIST, Science Library Information System UI optimization
  • People Square, BI and service user experience design
  • Yunhan Corporation, Corporate website renewal
  • Kumsan District Office, Local government website renewal
  • Tongyang Orions Baseball Team, website renewal